Case Studies

Reviews for Websites and Beyond

Case Studies - SEO

Problem

Users from mobile devices were rapidly declining.

Approach

We optimised the images and the website to load faster on Mobile devices that helped us to minimise mobile drop-offs. Google picked up our hard work and rewarded Service King by showing them on rank #1 for their most vital keywords. 

  • Mobile traffic increased from 60 to 433 in the second month
  • Reduced page load time
  • Redesigned landing pages for an improved mobile experience
Google Text Ads

Service King

Commercial cleaning company.

Google Text Ads

Bionic Bikes

Specialists in electric bikes.

Problem

Organic traffic was too less

Approach

We increased the traffic by optimising the website for local searches. Used keywords from the client's Google Ads history data and audience data to increase organic clicks.

  • Rank #1 for "electric bikes Auckland"
  • Rank # 3 for "e bikes Auckland"
  • Rank # 3 for "folding electric bikes"
  • 372% Increase in organic traffic

Problem

Poor organic traffic.

Approach

Redesigned the website as per Google W3C compliance. Improved website structure so that long-tail keywords can be optimised with ease. The solid structure enabled the website to show on most of their product searched.

  • 2nd place - among their competitors, in two months
  • Improved website structure for mobile experience
  • 100% Optimisation Score by Google
  • Page #1 for most of their keywords
Google Text Ads

Bath and Tile

Tile Showroom

Google Ads Success Stories

Case Studies - Google Ads

Google Text Ads

PORSE in Home Childcare

Growing little minds at home, home-based childcare, education and training.

Problem

Clicks were not converting to leads

Approach

Clicks were not converting because those clicks were coming from non-converting audiences. We streamlined the campaign to show ads to people who are most likely to convert. In that way, we decreased the cost of clicks, received more conversions even after spending less. 

After getting the right audience we diverted traffic to the right landing pages. Measure and optimise them regularly and remove the redundant clicks and non-converting audiences. We got some amazing results:

  • 3.5 Million Impressions in 1 Month
  • 117 Targetted Audiences
  • All-time low "Cost-Per-Click"
  • 321% Increase in Conversions

Problem

Clicks were expensive.  $15 average Cost-Per-Click.

Approach

Service King is a "Cleaning Service Provider Company". The guys doing their ads before us included "cleaner" as a keyword. The result was obvious, 100's of people searching for "Best Carpet Cleaner" clicked on their ads, costing them $15 a click without hiring them for the service. The massive budget leak resulted in some poor ad scores. 

We removed all non-converting keywords, added them to the "negative list", and optimised the campaign to increase ROI. We managed to:

  • reduce CPC to $4.10 in just one month
  • Improved Quality Score for each keyword
  • 100% Optimisation Score by Google
  • ROI (return on investment) tripled within months
Google Text Ads

Service King

Commercial cleaning company.

Case Studies - Social Advertising

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We optimize your Facebook shop’s layout to make it easier for customers to discover what we think is most relevant to them.

The order of collections, products, and more in your shop may change for each customer based on information like their shopping interests and activity. Collections and products we think are more relevant can appear at the top of your shop to make it easier for customers to discover.

Facebook Ads - from start to finish

We Prepare your Business for Online Boost

  • Decide who is the best segment of the audience to reach
  • Understand customer journey
  • Set Marketing Goals

Establish Your Presence

  • Stay connected to customers online
  • Spread your word on Instagram
  • Help your business to connect your audience on WhatsApp

Attract Audience

  • Create audience segmentation to target
  • Plan what to post and when to post
  • Optimise content to stand out to your audience
  • Build audience relationship online

Improve Creative Strategy

  • Create and optimise ads
  • Engaging mobile ads
  • Create Instagram stories

Optimise Ads

  • Set up digital gift cards for your business
  • Use facebook shops to increase your sales
  • Create paid events